what drives our business
Adaptomy is a new evidence based consulting company focused on five key elements of strategic growth, operational performance and marketing excellence. We help customers find the right opportunities, design and execute strategy, improve performance and transform operations to deliver differentiated customer experiences. Our underlying motivation is to help customers innovate operationally and 'in-market', to create clear sense of shared purpose and develop obsessive focus on current and future customer strategy.
We help FTSE 250, Fortune 500 and ambitious SME's build superior marketing and customer operations using proven approaches to make change happen, build new capability and differentiation and 'win in market'.
We have a unique business model predicated on an eclectic mix of skills and experience to solve the toughest problems. We are highly networked, enabled by collaboration tools. We constantly innovate to develop new methods and tools and we are supported by teams of skilled associates and partners with exceptional products and services.
We know that one of the main reasons change initiatives fail so often, is lack of engagement. To remedy this we developed an adaptive approach that places engagement at the heart of every transformation project. We use orientation sessions and psychometric profiling to brief stakeholders, find progressive leaders and shape teams to deliver change. Our engagement model is designed as an iterative multi-workstream approach, a constant cycle to engage, shape, engage again and execute - then repeat. Time boxed projects and work-streams make sure we remain focused and all participants can see real outcomes.
Time boxed delivery
Methods, tools and techniques
We use a range of innovative proprietary methods, tools and techniques and partner product and services to deliver change and transformation in marketing. We continue to innovate in this space searching for better tools to make change happen, better ways to deliver strategies, collaborate, coach, nudge and engage.
ADAPTOMY MARKETING DNA
A proprietary routemap for change and transformation in marketing
'what if' purpose template
Start with 'what if' - a way to give 'purpose' and edge
Breakthrough strategy focused on future customer outcomes
CUSTOMER STRATEGY framework
A framework for building customer focused strategy executiuon
marketing operating model
Modern operating model design underpinning Marketing DNA
ADAPTIVE ENGAGEMENT MODEL
A transformation approach that puts engagement first
DIAGNOSTICS AND AUDIT tools
Rapid diagnostics and audit of process, disciplines and capability
Finding the kind of talent that can make change happen
Progressive leadership coaching
Building progressive leadership teams
Hacks and accelerator workshops
Agile tools to hack strategy and fast track smart ideas
Collaboration & knowledge platform
Share knowledge, work anywhere, anytime with teams around the world
process modelling platform
Design and share detailed marketing process models and roles
learning & development
Share knowledge, captivate, inspire and engage learners