Ambitious SME

We've created a modularised commercial framework that can help ambitious Small and Medium sized businesses to secure investment, scale up and grow marketing and sales capability and commercial operations systematically: adaptomy DNA

Building and growing a business is exciting and rewarding but there are also significant commercial challenges to overcome. Time is short, resources are often scarce, plans need to have immediate impact and the disciplines and teams needed to grow the business need to be built quickly and have impact now and over the medium term. There are always challenges getting 'to the next level' in a disciplined and organised way. We've built a cost-effective, adaptive and systematic approach that can support SMEs through investment, scale-up and growth without unnecessary bureaucracy or clutter. Key benefits include:

  • Execution focus - a practical Growth Roadmap to systematically build capability and differential advantage through one or more commercial disciplines

  • Building commercial capability - a way to to scale capability in commercial teams (market research, strategy, marketing, sales and customer support)

  • Creating commercial value and differential advantage - going beyond great product and service to deliver great value propositions, brands, sales and marketing, 'hidden' competitive advantage that can mean the different between winning and losing 'in-market'

  • Building buy-in - a collaborative approach to develop a realistic commercial plans and investment strategies that work for potential investors and the business

  • Flexibility - an adaptive approach that can pivot quickly to assess or develop new commercial opportunity, additional disciplines, capability and operations 

  • Insight - a framework for on-going commercial performance analysis, benchmarking and improvement that can accelerate scale-up and growth

Collaborative value management

Inclusive engagement model, targeted value creation, delivery, scale-up and growth work-shops

Adaptomy Engagement Model and collaboration platforms

Collaborative, co-creation approaches and platforms for commercial management team engagement, knowledge sharing and review, strategy formulation, budgeting and execution

Execution focus

How to systematically delivery differential advantage and customer value 'day-to-day'

Consistently delivering value 'day to day'

Real-time market and customer analysis, efficient GTM, customer acquisition, value delivery and quality revenue build

Adaptive growth planning

Re-think differential advantage and growth strategy

High cadence strategy, opportunity and value proposition development, brand building, commercial capability development growth planning

What's needed to pro-actively plan and adapt to changing customer and market consitions

Value management and resilience

What's needed to ensure longevity, consistent creation and delivery of customer and commercial value?

Long term growth, customer and capital value management


Building brand and profile, embedding differential advantage, competitive capability, strategic alignment, securing funds,  environmental and social responsibility

Adaptomy DNA: value creation, delivery and improvement

Scalable methodology to evaluate opportunities and propositions build fast cycle strategy and execution. Systematic approach to build comprehensive, integrated commercial capability and operations

Focused on customer insight, quantified opportunity and proposition, differential advantage and sustainability

Adaptomy DNA: Growth Road-map (42 assessable disciplines)

Business and commercial strategy alignment, structured market analysis and customer interviews, project room management, information and data indexes, diagnostics, commercial critical path analysis, commercial forecast analysis, commercial capability and capacity assessment and development, on-going performance management

For SME business leaders and their teams...

A practical evidence based service to quickly assess market position, develop proactive strategies and differential advantage in market. An approach based on one integrated methodology that drives adaptive planning, systematic value creation and growth. We support leadership and management teams in small to medium sized businesses with:

  • Evaluation and improvement of commercial operations

  • Growth strategies and investment planning

  • Quantification of market opportunity and value propositions

  • Value proposition development, brand building and positioning

  • Integration of strategy, marketing, sales and customer success

  • Communications, content, campaign and channel management

  • Account based marketing and sales enablement

  • Customer acquisition and revenue management

  • Operating model and capability building review

  • Performance improvement and capital asset management

  • Sustainable growth, change and renewal

Goals focused on the 'game-plan' for practical, achievable growth:


  • Provide a clear roadmap for growth, cut out the noise and focus on customer value delivery

  • Systematically identify what's needed to build capability and investment required to grow

  • Zero in and build on the essence of the business, it's brand, value proposition and positioning

  • Find and nurture progressive and disruptive talent that can deliver 'the future agenda'

  • Increase the cadence, adaptability and resilience of commercial operations

  • Create and deliver more value to customers through seamless customer experiences

  • Focus investment and resource on value adding commercial activity

  • Maximise growth potential, build sustainable revenue streams and capital asset value

  • Support investment planning, business case and investor management