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August 3, 2018

From out of nowhere, the term “Robotic Process Automation” is suddenly one of the must-have technologies for businesses that operate at scale. Despite being one of a set of tools that have been around for years, it has had a serious makeover with the sprinkling of some Artificial Intelligence fairy...

February 21, 2018

Content has always been an important component of marketing, but increasingly business leaders are beginning to see the value of content as an asset that can drive longer term and more sustainable engagement, acquisition and retention. But, while it's popular today to talk about treating content as...

September 7, 2017

Tools and tips to create strategies that win in market by focusing on what matters to your customers and not just the competition

August 19, 2017

Customer futures: earning the right to lead customers to a better future they may not be able to see themselves

Leading marketers are getting back to their roots, re-focusing on the things that really matter - creating customers. While there are a number of challenging operating priorities for market...

August 3, 2017

A snapshot of the science of storytelling

July 28, 2017

New Strategic Planning capability

It used to be the case that strategic planning was at best an approximate science, a best estimate. All that's changed, Artificial Intelligence (AI) and machine learning have combined to offer much greater insight into what's happening with our customers and markets...

May 24, 2017

Businesses the world over are struggling to make sense of what and how to change to meet the needs of the new digital consumer. Yet at the same time, the traditional, monolithic models of consulting have failed to adapt too. Their vast, bloated cost structures inherently obstruct an agile, adaptable...