Corporate business

We work internationally with established corporate business in a variety of industries helping to build differential advantage and systematically transform marketing, sales and commercial operations at scale using one integrated methodology: adaptomy DNA

Faster, higher cadence strategy and execution without any loss of rigour or precision is now competitive advantage. Often time is short, market and commercial pressures are intense, but regardless the business needs to deliver consistent sustainable value and returns to its stakeholders. We have developed an adaptable, balanced approach that overcomes the sluggishness of orthodox planning and execution. Its much more than agile, providing clear roadmaps and tools for fast systematic planning and execution, at scale: Key benefits include:

  • Scalability - start with specific commercial disciplines or a particular critical path and the systematically grow capability and differential advantage throughout the business

  • Fast systematic planning and execution - increase cadence and 'in-market' impact of strategies by outpacing and outperforming the competition

  • Building buy-in - a transparent, collaborative approach to develop realistic commercial plans and budgets that work across business units and functions

  • Focus - a Fast Start Strategy and Execution approach to systematically build capability and differential advantage through multiple critical paths

  • Flexibility - an adaptive approach that can pivot quickly to assess or develop new commercial opportunity, additional disciplines, capability and operations 

  • Insight - a framework for on-going commercial performance analysis, benchmarking and improvement

Collaborative value management

Inclusive engagement model, targeted value creation, delivery and improvement work-shops

Adaptomy Engagement Model and collaboration platforms

Collaborative, co-creation approaches and platforms for commercial management team engagement, knowledge sharing and review, strategy formulation, budgeting and execution

Strategy sense-check and re-think 

How are markets and customers changing, what do future customers look like and how can value be created and delivered to them?

Market and opportunity sense-check

Market mapping and customer opportunity assessment, segmentation, proposition comparison, competitor profiling, product and service review, primary and secondary market analysis

Fast track planning and execution

Re-think differential advantage and growth strategy

Fast track strategic planning, opportunity and value proposition development, commercial capability assessment, management team development, psychometrics information and data analytics

What does it take to increase the cadence of planning and execution and quickly build differential advantage?

Sustainability and renewal

What's needed to ensure the business continues to create and deliver customer, community, commercial and capital value?

Long term growth, customer and capital value management


Embedding differential advantage, competitive capability, strategic alignment, Commercial and Marketing Operations Office, environmental and social responsibility

Adaptomy DNA: value creation, delivery and improvement

Scalable methodology to evaluate opportunities and propositions build fast cycle strategy and execution. Systematic approach to build comprehensive, integrated commercial capability and operations

Focused on customer insight, quantified opportunity and proposition, differential advantage and sustainability

Adaptomy DNA: Fast Track Strategy and Execution (42 assessable disciplines)

Business and commercial strategy alignment, structured market analysis and customer interviews, project room management, information and data indexes, diagnostics, commercial critical path analysis, commercial forecast analysis, commercial capability and capacity assessment and development, on-going performance management

For corporate business leaders and their teams...

A systematic, scalable, evidence based service to systematically and quickly assess strategic risks and opportunities, deploy effective commercial strategies and build sustainable differential advantage in market. An approach based on one integrated methodology that drives adaptive planning, value creation and growth. We support leadership and management teams with:

  • Growth strategy, value creation and delivery review

  • Development of clear purpose and intent

  • Market mapping, insight development and opportunity assessment

  • Quantification of value propositions

  • Brand building and positioning

  • Integration of strategy, marketing, sales and customer success

  • Communications, content, campaign and channel management

  • Account based marketing and sales enablement

  • Customer acquisition and revenue management

  • Operating model and capability building review

  • Performance improvement and capital asset management

  • Sustainable growth, change and renewal

Goals and outcomes are challenging and practical:


  • Cut through the noise to isolate the essence of the business, brand, proposition and value generating activities that matter to current and future customers

  • Create collective understanding of how to systematically build differential advantage using clear road-maps, repeatable processes and diagnostics

  • Find and nurture progressive and disruptive talent that can deliver 'the future agenda'

  • Increase the cadence, adaptability and resilience of commercial operations

  • Create and deliver more value to customers through seamless customer experiences

  • Focus investment and resource on value adding commercial activity

  • Maximise growth potential, build sustainable revenue streams and capital asset value