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© 2019 adaptomy limited, All rights reserved         adaptomy is a limited company registered in England and Wales, registration number: 10199370

LEADERSHIP

Strategy, brand and value propositions

Leadership disciplines focus on translating opportunities into viable strategies, building brands and value propositions and positioning the business to 'win in market'.

Leadership disciplines focus prioritising opportunities, building and aligning customer strategies with business and operational strategies and developing a winning position in market. This requires progressive leadership, the right culture and behaviours and well designed marketing operating models that can deliver strategies to market. Underlying all of this is acute focus on innovation and future customers. 

Disciplines

  • Leadership development and strategy alignment

  • Behavioural analysis, incentives and cultural development

  • Brand building

  • Business, marketing and pricing strategy

  • Customer strategy and experience design

  • Marketing operations strategy

  • Channel and distribution strategy

  • New product and service design

  • Value proposition development

  • Positioning

  • Prioritisation and 'go to market' planning

Challenges

  • Where are progressive leadership teams, what do they look like, how do you build them

  • Staying focused on opportunities that matter

  • Aligning prioritising strategies and tactics

  • Developing distinctive brand and position 'in market'

  • Prioritising market opportunities

  • Improving marketing operations and impact 'in-market'

  • Increasing short and long term profitability

  • Building value propositions future customers want

  • Future proofing operations

  • Governance, compliance, ethics and execution standards

What we do

  • Find disruptive leaders, change agents and other practitioners in your business that can help lead change and transformation

  • Develop shared purpose, ownership and outcomes

  • Challenge and coach leadership teams

  • Develop customer strategies, marketing and 'go to market' strategies

  • Align business, marketing, customer, operations and channel strategies

  • Develop Target Operating Models for marketing

  • Define, assess, integrate and improve leadership processes, define roles and responsibilities, improve management systems, reporting systems and organisation

  • Develop differentiation, value propositions, build brands and positioning 'in market'

Outcomes

  • Prioritised and  aligned customer, marketing and business strategies, action plans, targeted customer experiences and buyers

  • Progressive leadership teams ready to lead change and transformation in marketing

  • Clearly communicated and aligned strategies

  • Differentiated brand, value propositions and 'in market' positioning

  • Target Operating Model for marketing that supports current target buyers and future customer experiences

  • Clear execution standards and minimum acceptable levels of behaviour and performance

  • Targeting of the right markets, customer opportunities and experiences with the right propositions