Adaptomy services

Our consultants and partners collaborate with clients to release trapped value and, deliver innovation, change and transformation in 'front-end' commercial, market and customer facing operations. We help our clients improve performance in critical disciplines and to industrialise their sources of differential advantage.

Four key questions to challenge yourself

Are you clear about your economic and emotional value to customers now and in the future?


In each of your target markets what are your sources of differential advantage?

How do you systematically industrialise these sources of advantage to drive cost efficiency, revenue and, most importantly, capital growth?

Do you have innovative, sustainable value propositions and executable strategies needed to win 'in market'?


New tools and approaches

Find out why new tools are needed to define and systematically improve commercial operations and why new approaches are needed to bypass some of the well documented failures of orthodox change and transformation.

New tools and road-maps to unify and improve commercial operations

Learn how clients are using our Unified Commercial Engine DNA model and its supporting tools to systematically re-engineer 'front end' operations and build new capability.

New approaches and packages to avoid the pitfalls of orthodox transformation

Discover how we are helping clients embrace change through modular packaged programmes delivered at a cadence that ensures teams can adapt to, and 'own' transformation.


Change, capability building and improvement

It's no longer sufficient to simply address the needs of today's customer; we need to build value that will address the needs of future customers, even if they do not see that value themselves.


We collaborate with clients to systematically navigate toward unique, sustainable market leadership positions rooted in the needs of future customers. Working with practitioners in client organisations to unify 'front end' operations and strategic capability to drive revenue, margin and cash flow. Together with existing change and transformation teams, strategists, marketing, sales, service and support teams we build and align execution capability. We help leadership teams to develop a shared sense of purpose, new operating models and performance management standards and to establish new levers for capital asset and intellectual capital management.


What does it take to transform a unique customer insight or a great idea into a qualified and quantified opportunity?


Systematic ways to create sources of differential advantage that help you win 'in market'.


What does it take to consistently execute strategies in market, at scale and pivot when required?


How do you ensure those delivering at the 'sharp-end' have the capability and tools they need to be successful?


How do you stay focused on future customers and build revenue, cash flow, capital assets and intellectual capital?

Operating model

New ways to optimise operations and target investment to deliver added value to current and future customers.


+44 (0) 1844 347523

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