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About us

For over a decade we've been building commercial and customer value management syatems to help businesses of all kinds win in-market, help them create and deliver new strategies, improved marketing, better sales, commercial operations. We've supported large and small businesses through change, delivered commercial due diligence and led GTM programmes using modular, repeatable and structured approaches.

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Today we've packaged what we know into The Market Leaders Toolkit. We've done this to create a new kind of 'self-help', peer-to-peer and expert platform where commercial leaders, strategists, marketers, innovators, practitioners can challenfge convention and drive a new progressive commercial agenda.

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We're sharing the methodologies, tools, techniques, ideas and throughts through AdaptomyREACH, a community for commercial innovation, supported by AdaptomyDNA, an integrated method for commercial strategy annd operations, plus a range of other useful 

Our core team has many years experience of delivering new strategy, marketing, sales and operations with large and small customers world-wide. We have worked for global corporations and have built and managed high growth start-ups and consultancy companies.

 

We also work with teams of associates, specialists and partner businesses that include accountancy firms, process design businesses, technology experts, human factors and intangible asset valuation companies and a range of FDD, TDD, HDD providers.

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Strategy, innovation, commercial operations, value management, scale-up and growth.

Will Wright

Founder & CEO

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Strategy, large scale project management, commercial process and organisation.

Ben Kettell

Associate Director

© 2025 adaptomy limited, All rights reserved. Adaptomy is a limited company registered in England and Wales, registration number: 10199370

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