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Our work

Building sustainable value and growth capability 

We work with large and small businesses, Venture Capital companies and Private Equity firms. Using unique, systematic approaches, ingenuity and commercial know-how we help build and deploy differentiated commercial strategy and operations that drive value and growth. Our customers include:

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Deep Tech VC-backed, SOC developer: QVP and brand

Same product, totally new quantified value proposition, 500x increase in contract value.

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Global EdTech: Commercial strategy and operations

Systematic commercial strategy design, transformational operating model.

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Leading UK Private Equity: modularised, fast track CDD

Targeted commercial due diligence, wider, deeper, faster and less intrusive.

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Global wealth, insurance and asset management: commercial strategy and operations

Re-design of commercial strategy and operations, new 'go to market' action plans.

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High growth VC backed MarTech: market opportunity, category definition, QVP and pricing strategy.

Post investment market targeting, go to market strategy and category accelerator.

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Global Tech-enabled language services: post-merger marketing asset integration

Post merger brand, 'secret sauce', differential advantage and market positioning

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High growth tech, data-led demand generation: market opportunity, QVP's

New category defining quantified value propositions and competitive positioning

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Global insurer and reinsurer: product-led GTM strategy and roll-out strategy

New product Go to Market strategy, and optimised 'product marketing' operations

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Global Telecoms: content marketing strategy and platform procurement

Complete review of content marketing strategy and operations and new platform procurement