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Adaptomy DNA is a unique methodology focused on value and growth

Sense. Re-think. Propagate. Fulfil. Renew. A methodology forged through many commercial projects with large and small businesses, venture capital companies and private equity firms over the last 20 years.


Eliminate silo's and functional constaints, adopt a new ontology, taxonomy and vernacular focused on value creation, delivery and growth through over 70 integrated disciplines. Unify commercial disciplines, programmes, process and data. Transform and integrate strategy, marketing, sales and commercial operations.

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The stack - six layers

Layer 1 - A new framework to create and deliver customer and commercial value

Layer 2 - The disciplines of commercial strategy and operations

Layer 3 - Detailed flows, cycles and connections

Layer 4 - Detailed, inputs, processes, outputs, roles, responsiblities and technologies

Layer 5 - Operational, financial and organisational metrics and measures

Layer 6 - Operating model management

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Adaptomy DNA: Comprehensive, systematic, silo busting commercial and customer value management 

Proven: Based on over 20 years of commercial consulting and management

Practical: focused on real-world commercial outcomes, not functional silos

Progressive: always being developed, improved and optimised

Depth & detail

  • Over 60 disciplines defined

  • Complete integrated processes

  • Process roles and responsibilities

  • Detailed discipline explanations

  • Discipline diagnostics

Applied learning

  • Built upon real-world projects

  • Works in Corporate, SME, VC and PE

  • Changing commercial Due Diligence

  • Structured insight

  • Easy to understand anmd apply

Outcome based

  • Drives customer-centric action 

  • Focused on value delivery

  • Eliminates functional silos

  • Cuts through the noise

  • Puts everyone on the same page

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