Adaptomy REACH : The community for commercial leaders being built on Substack
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A community for informed, productive discussion about delivering and improving commercial strategy, marketing, sales and operations
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For leaders and practitioners who want to systematically change the way things get done, who want to challenge orthodox functional and siloed thinking and build new, unified, commercial capability and value
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Access to over 70 commercial disciplines, processes, metrics, measures, tools, techniques and conversation about progressive forms of commercial strategy and operations.

Basic (Free on Substack)
​For those who just want to take part in the conversation
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Introduction to The Market Leaders Toolkit
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Introduction to DNA
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Thinking differently articles and conversations
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Metrics & measures library
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Tools & techniques library
Premium
Substack paid subscription​
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Everything in Basic, plus
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Workbooks
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Discipline snapshots & details
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Process models
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Roles and responsibilities
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Diagnostics
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Adaptomy Reach: Collaborative, collective intelligence to change the commercial agenda and the way things get done
Inclusive: Peer to peer and expert dialogue to explore and deliver solutions
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Integrated: a powerful combination of systematic method and community
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Insightful: an ever-expanding shared knowledgebase
Different focus
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Disciplines and outcomes
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Progressive leadership
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Commercial innovation
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Systematic change
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Differential advantage
Better outcomes
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Cost-effective expertise and insight
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Repeatable processes
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Accessible, shared, practical insight
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Continuous learning
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Anchored in shared methodology
Differential advantage
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Customer-first thinking
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Deliver more value, faster
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Accelerate capability building
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Increase capital asset value
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Become more adaptive