Adaptomy is delighted to announce completion of another offer, product and service strategy and management assessment. Over the past few months we have been working with a global corporate to assess market opportunity, product viability, go to market and scale-up and management of one of its key strategic products.
Working with project, programme and product management teams from throughout the business Adaptomy completed a comprehensive review of product strategy, management and tactics. The review was designed to inform ongoing investment decisions.
Adaptomy used its 'fast track' strategy and Commercial Due Diligence (CDD) model to systematically review:
Market & customer opportunities
Product market fit
Product leadership & strategy
Go to market readiness, strategy and tactics
Scale up opportunities
Product management capability
Approach and methodology
This tried and tested approach has been developed and used in Adaptomy projects with SaaS, IT, Content, Demand Management and Anti-piracy businesses to help develop their offer, product and services strategies and to complete due diligence on behalf of Private Equity and Venture Capital firms.
The approach focuses on evaluation of key disciplines extracted from Adaptomy DNA, our proprietary methodology for commercial strategy, operations and capability building. These disciplines include:
Customer journey analysis and structured interviews
Development of market insights
Quantification of market opportunities
Assessment of product and go to market strategies
Quantified value propositions
Assessment of product management capability, operating models and workflows
Review of product management leadership
Brand building assessment
Offer portfolio review
Risk management assessment
Product management review
Service management review
Communications planning and execution
Customer feedback management
Performance improvement assessment
Outputs
Key outputs from the project included:
Opportunity on a page
Detailed progress review
Strategic priorities
Significant opportunities (functional and in market)
Challenges and recommendations to overcome them
Focus areas for further investment
Customer interview and feedback analysis
Learn more
If you would like to know more about how Adaptomy can help drive systematic product management, help improve commercial capability using Adaptomy DNA or simply understand more of what Adaptomy can do then please contact us.