Commercial strategy

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DISCOVERY

Insight, innovation and opportunity

DISCOVERY

Insight, innovation and opportunity

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Insights

Perspectives on commercial stategy, operations, value management and growth

The Power of a Great Offer:

The Power of a Great Offer:

The Power of a Great Offer:

william wright

Mar 17, 20254 min read

The Market Leaders Toolkit - The Inevitable Transformation of Consulting: Why the Future Belongs to Shared Knowledge, Not Consultants

The Market Leaders Toolkit - The Inevitable Transformation of Consulting: Why the Future Belongs to Shared Knowledge, Not Consultants

The Market Leaders Toolkit - The Inevitable Transformation of Consulting: Why the Future Belongs to Shared Knowledge, Not Consultants

william wright

Feb 25, 20254 min read

Strategy and Execution: A Virtuous Circle, Not a Linear Process

Strategy and Execution: A Virtuous Circle, Not a Linear Process

Strategy and Execution: A Virtuous Circle, Not a Linear Process

william wright

Feb 21, 20255 min read

Commercial Value Management: The New Frontier of Business Success

Commercial Value Management: The New Frontier of Business Success

Commercial Value Management: The New Frontier of Business Success

william wright

Feb 21, 20254 min read

Sensory Networks: The New Imperative for Marketers and Strategists

Sensory Networks: The New Imperative for Marketers and Strategists

Sensory Networks: The New Imperative for Marketers and Strategists

william wright

Feb 20, 20253 min read

Progressive, inclusive marketing based on context and complexity of decision making and audience dynamics.

Progressive, inclusive marketing based on context and complexity of decision making and audience dynamics.

Progressive, inclusive marketing based on context and complexity of decision making and audience dynamics.

william wright

Feb 19, 20252 min read

The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On

The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On

The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On

william wright

Feb 12, 20255 min read

B2B vs. B2C Marketing? That’s a False Divide—Marketing is Marketing, Full Stop

B2B vs. B2C Marketing? That’s a False Divide—Marketing is Marketing, Full Stop

B2B vs. B2C Marketing? That’s a False Divide—Marketing is Marketing, Full Stop

william wright

Feb 8, 20258 min read

The Death of Marketing Silos: Why Functional Thinking is Killing Your Strategy

The Death of Marketing Silos: Why Functional Thinking is Killing Your Strategy

The Death of Marketing Silos: Why Functional Thinking is Killing Your Strategy

william wright

Feb 7, 20252 min read

Why GTM Strategies Fail...

Why GTM Strategies Fail...

Why GTM Strategies Fail...

william wright

Jul 16, 20247 min read

Building bridges between marketing and finance

Building bridges between marketing and finance

Building bridges between marketing and finance

william wright

Jun 27, 202417 min read

Marketing is a cost centre

Marketing is a cost centre

Marketing is a cost centre

william wright

Jun 27, 20243 min read

Unified Commercial Engines (UCE) 2.0

Unified Commercial Engines (UCE) 2.0

Unified Commercial Engines (UCE) 2.0

william wright

Jan 15, 20243 min read

Adaptomy REACH, a home to commercial innovators

Adaptomy REACH, a home to commercial innovators

Adaptomy REACH, a home to commercial innovators

william wright

Jan 5, 20243 min read

Has marketing developed an unhealthy obsession with revenue?

Has marketing developed an unhealthy obsession with revenue?

Has marketing developed an unhealthy obsession with revenue?

william wright

Jul 24, 20235 min read

New Modularised Pre-investment Assessment & Commercial Due Diligence (CDD)

New Modularised Pre-investment Assessment & Commercial Due Diligence (CDD)

New Modularised Pre-investment Assessment & Commercial Due Diligence (CDD)

william wright

Oct 18, 20223 min read

Metrics that matter, and those that don't: No.3 Net Promoter Score (NPS)

Metrics that matter, and those that don't: No.3 Net Promoter Score (NPS)

Metrics that matter, and those that don't: No.3 Net Promoter Score (NPS)

william wright

Oct 10, 20226 min read

Adaptomy Bulletin 21st June 2022

Adaptomy Bulletin 21st June 2022

Adaptomy Bulletin 21st June 2022

william wright

Jun 21, 202211 min read

Adaptomy Bulletin 25th March 2022

Adaptomy Bulletin 25th March 2022

Adaptomy Bulletin 25th March 2022

william wright

Mar 27, 20227 min read

Adaptomy Bulletin 11th March 2022

Adaptomy Bulletin 11th March 2022

Adaptomy Bulletin 11th March 2022

william wright

Mar 11, 20224 min read

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