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DISCOVERY

Insight, innovation and opportunity

DISCOVERY

Insight, innovation and opportunity

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Insights

Perspectives on commercial stategy, operations, value management and growth

A New Imperative: Capability Building for Commercial Success

A New Imperative: Capability Building for Commercial Success

A New Imperative: Capability Building for Commercial Success

william wright

Feb 253 min read

Commercial Value Management: The New Frontier of Business Success

Commercial Value Management: The New Frontier of Business Success

Commercial Value Management: The New Frontier of Business Success

william wright

Feb 214 min read

Why Deterministic Marketing Models Fail in Complex Markets

Why Deterministic Marketing Models Fail in Complex Markets

Why Deterministic Marketing Models Fail in Complex Markets

william wright

Feb 203 min read

The 'Leadership' Delusion: Why Control Is a Myth and Adaptability Is King

The 'Leadership' Delusion: Why Control Is a Myth and Adaptability Is King

The 'Leadership' Delusion: Why Control Is a Myth and Adaptability Is King

william wright

Feb 194 min read

The Perils of Organisational, Functional, and Departmental Thinking vs. The Power of Operational, Process-Complete Discipline

The Perils of Organisational, Functional, and Departmental Thinking vs. The Power of Operational, Process-Complete Discipline

The Perils of Organisational, Functional, and Departmental Thinking vs. The Power of Operational, Process-Complete Discipline

william wright

Feb 126 min read

The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On

The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On

The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On

william wright

Feb 125 min read

The Death of Marketing Silos: Why Functional Thinking is Killing Your Strategy

The Death of Marketing Silos: Why Functional Thinking is Killing Your Strategy

The Death of Marketing Silos: Why Functional Thinking is Killing Your Strategy

william wright

Feb 72 min read

Why GTM Strategies Fail...

Why GTM Strategies Fail...

Why GTM Strategies Fail...

william wright

Jul 16, 20247 min read

Re-thinkning McKinsey Consumer Decision Journeys

Re-thinkning McKinsey Consumer Decision Journeys

Re-thinkning McKinsey Consumer Decision Journeys

william wright

Jun 27, 20242 min read

Building bridges between marketing and finance

Building bridges between marketing and finance

Building bridges between marketing and finance

william wright

Jun 27, 202417 min read

Adaptomy REACH, a home to commercial innovators

Adaptomy REACH, a home to commercial innovators

Adaptomy REACH, a home to commercial innovators

william wright

Jan 5, 20243 min read

Has marketing developed an unhealthy obsession with revenue?

Has marketing developed an unhealthy obsession with revenue?

Has marketing developed an unhealthy obsession with revenue?

william wright

Jul 24, 20235 min read

Adaptomy DNA - 20 years of innovation, White Paper Part 1, (long blog).

Adaptomy DNA - 20 years of innovation, White Paper Part 1, (long blog).

Adaptomy DNA - 20 years of innovation, White Paper Part 1, (long blog).

william wright

Jan 25, 20239 min read

Systematic product management

Systematic product management

Systematic product management

william wright

Jan 7, 20232 min read

New Modularised Pre-investment Assessment & Commercial Due Diligence (CDD)

New Modularised Pre-investment Assessment & Commercial Due Diligence (CDD)

New Modularised Pre-investment Assessment & Commercial Due Diligence (CDD)

william wright

Oct 18, 20223 min read

Adaptomy Bulletin 21st June 2022

Adaptomy Bulletin 21st June 2022

Adaptomy Bulletin 21st June 2022

william wright

Jun 21, 202211 min read

Adaptomy Bulletin 18th March 2022

Adaptomy Bulletin 18th March 2022

Adaptomy Bulletin 18th March 2022

william wright

Mar 20, 20226 min read

Adaptomy Bulletin 11th March 2022

Adaptomy Bulletin 11th March 2022

Adaptomy Bulletin 11th March 2022

william wright

Mar 11, 20224 min read

Adaptomy Bulletin 4th March 2022

Adaptomy Bulletin 4th March 2022

Adaptomy Bulletin 4th March 2022

william wright

Mar 4, 20223 min read

Managing the levers of value

Managing the levers of value

Managing the levers of value

william wright

Sep 16, 20203 min read

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