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Creating, communicating and delivering value and growth for all stakeholders

We care about creating value, challenging convention, building great teams but above all we care about getting things done, we care about outcomes and impact.

We believe strategy, marketing, sales and customer facing operations are there to grow many of a businesses most valuable assets. We help our customers systematically grow these assets.

We do this using our unique DNA methodology, specifically designed to systematically build adaptive, high growth businesses, differential advantage and commercial strategies and operations that win 'in-market'.

Our core team has many years experience of delivering new strategy, marketing, sales and operations with large and small customers world-wide. We have worked for global corporations and have built and managed high growth start-ups and consultancy companies.


We also work with teams of associates, specialists and partner businesses that include accountancy firms, process design businesses, technology experts, human factors and intangible asset valuation companies and a range of FDD, TDD, HDD providers.


Strategy, innovation, commercial operations, value management, scale-up and growth.

Will Wright

Founder & CEO

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Strategy, large scale project management, commercial process and organisation.

Ben Kettell

Associate Director

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