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© 2019 adaptomy limited, All rights reserved         adaptomy is a limited company registered in England and Wales, registration number: 10199370

From the begining


In 2002 it started with adaptoimy's predecessor, Brand Intellect and a simple idea to measure and improve the efficiency and effectiveness of marketing. Over the next 14 years we developed marketing strategy, processes, capability, organisations and operations with some of the best organisations in the world.

In 2016 adaptomy was launched to consolidate all our learning and experience, bring new and innovative, 'evidence based' consulting approaches to market and deliver change and transformation in marketing.

what we think about

Effective measurement of marketing performance operationally and 'in-market' remains a challenge despite sophisticated approaches, tools and analytics.  At the same time pressure to improve performance has never been greater

We think much of the answer lies in focused marketing and customer strategy, systematic improvement of marketing operations, acute focus on customers and their experiences and openness to innovation, change and transformation.


We are still intent on better, systematic ways to improve marketing performance and now we have many more useful approaches, tools and partners to help us make it happen


We work with FTSE 250, Fortune 500 and ambitious SME's  to build superior marketing and customer operations. Using innovative approaches, tools and technologies we help make change happen and provide our customers with the capability and differentiation they need to 'win in market'


We believe in collaboration and coaching, sharing ideas and knowledge, creating a shared sense of purpose and ownership in the outcomes 

Leadership team


We work with a network of skilled associates, with proven experience in a range of critical strategy, change, transformation, marketing, operations and and technology disciplines: 

Innovation and ideation

Brand and marketing strategy


Leadership coaching

Pricing strategy

Market research



We're growing our partner network to broaden and deepen the skills we can offer our customers. This includes innovative organisations offering highly specialised services. All our partners bring unique, proven products and services including: psychometric profiling, process mapping, creative services, AI and machine learning, learning and development and semiotics.