From the begining
HOW IT ALL STARTED
In 2002 it started with adaptoimy's predecessor, Brand Intellect and a simple idea to measure and improve the efficiency and effectiveness of marketing. Over the next 14 years we developed marketing strategy, processes, capability, organisations and operations with some of the best organisations in the world.
In 2016 adaptomy was launched to consolidate all our learning and experience, bring new and innovative, 'evidence based' consulting approaches to market and deliver change and transformation in marketing.
what we think about
Effective measurement of marketing performance operationally and 'in-market' remains a challenge despite sophisticated approaches, tools and analytics. At the same time pressure to improve performance has never been greater
We think much of the answer lies in focused marketing and customer strategy, systematic improvement of marketing operations, acute focus on customers and their experiences and openness to innovation, change and transformation.
WHERE WE ARE NOW
We are still intent on better, systematic ways to improve marketing performance and now we have many more useful approaches, tools and partners to help us make it happen
We work with FTSE 250, Fortune 500 and ambitious SME's to build superior marketing and customer operations. Using innovative approaches, tools and technologies we help make change happen and provide our customers with the capability and differentiation they need to 'win in market'
We work with a network of skilled associates, with proven experience in a range of critical strategy, change, transformation, marketing, operations and and technology disciplines:
Innovation and ideation
Brand and marketing strategy
We're growing our partner network to broaden and deepen the skills we can offer our customers. This includes innovative organisations offering highly specialised services. All our partners bring unique, proven products and services including: psychometric profiling, process mapping, creative services, AI and machine learning, learning and development and semiotics.